EasySeat Boosts Sales 300% In 12 Months With Revamped PPC Campaigns
Paid Search Proved Problematic For This Connecticut Ticket Reseller
EasySeat had trouble developing profitable PPC and remarketing campaigns. They knew they needed effective campaigns to stay competitive and top of mind with customers, but they didn’t want to keep losing money. Flint found a solution.
Not Everything Should Have Equal Weight In Your PPC Campaigns
After analyzing EasySeat’s current PPC campaigns, we noticed they were taking a one-size-fits-all approach to PPC. Every event used the same strategy and budget so that expensive, failed campaigns negated successful ones. The result was a net negative on PPC.
Flint Analytics & Marketing Kickstarted Sales With A Multifaceted PPC And Remarketing Program
Flint revamped EasySeat’s existing PPC campaigns to sell more tickets at different pricing tiers. By giving those “big-deal” events a greater priority and timing ad spend during peak buying times, we significantly increased their Return On Ad Spend (ROAS). Along with PPC, we rebuilt their messaging to encourage immediate conversions. After testing each landing page for design, pricing, and shopping cart conversion, we landed on the perfect paid search strategy.
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